Psychological Triggers: Master This, And See Your Profits Skyrocket
by Mark on 18/08/09 at 10:43 pm
There is one skill, that is considered the “sure-fire” way to riches. It has enabled those that are good at it to
create fantastic incomes from home within no time at all, and while many are scared of it, it’s just a lot of fun as well.
This is where you can use it:
1. On your blog
2. On your website
3. In your email follow-up
It’s the all around super-skill, every marketer should master.
And the skill I am talking about is….writing sales-copy.
So what, you may say. What do I need that for?
In short, you need it to pull people’s heart-strings. To push their buttons. And to manipulate them to buy.
Sound cruel? Sounds inhuman? Good. Become the puppet-master today!
Recommended Reading: “Triggers” – Joseph Sugarman (availabel fro free as ebook, just google it).
I have, however, searched a long, long time, for a training product that will teach copy-writing specifically as
it applies to email-followup. This is the only affordable and good one I know of:
BTW, if it’s any comfort, the word “manipulate” has Spanish (and I’m pretty sure latin) roots. Mano means hand. It just means to change or influence someone, so don’t panic. Go out, learn this skill, and let’s make money.
Check out the following book. It’s yours, completely for free: Triggers.
Glenn
Aug 24th, 2009
Great post Mark! I agree, copywriting is probably the most important skills you can learn. Good copy is incredibly influential. Just ask the President of any country. The words that come out of their mouths that bring entire nations to war are not even their words They are the words of a copywriter.
Oren Pardes
Mar 17th, 2010
While you are absolutely correct about emotional triggers being a key component in (influencing) people’s behavior, most people don’t like to be “manipulated” – even for their own good. While the word does imply something done (with skill) by hand, “manually”, it also is listed in the dictionary as “influencing with the intent to deceive” – which is NOT how most people like to be “handled”. I’m of the opinion that it’s often best to let people know what you intend to do (to and for them) up front – as a hypnotist does. The techniques and triggers work just as well – if not better – when you have conscious consent (to access their emotions).
The best “copy” speaks mostly to the subconscious mind in ways that a person willingly welcomes – even when they are aware of it.
Oren Pardes´s last blog ..Love, Hate, and Fear