Mark Hoverson – Review by someone who knows him well.
by Mark on 27/12/11 at 4:07 pm
Mark Hoverson – Review by someone who knows him well.
Ok my goal is not to write the same old things about Mark Hoverson, how he qualified for foodstamps and all that other jazz that you can find all over the internet. Basically, people are regurgitating the very same story that he himself “leaked”. Let me explain.
Mark Hoverson has a beatiful family, the kind to make most envious. They are originally from North Dakota. Mark has an attractive wife and I think 4 kids, that are all named by bible movers and shakers. I remember looking around in his facebook-account one day and there was this one of a kind snap-shot. One of his boys is particularly cute and he had his fist mushed into the nose cheek of his brother with the cheekiest of smiles. One thing is for sure: If I ever meet Mark Hoverson again I’ll try to get him to hook me up to this particular son of his. Total riot this guy.
So here is what kind of genious Mark is. Everyone thinks that he came “over night” and his this miracle marketer. I know a bit more about him and like so often: success sometimes starts many years before others see it. Yes he’s a sophisticated and super smart guy. But even he could not do it without having actually learned the craft of marketing and failing in different network marketing opportunities.
He’s an avid reader who reads 2 books a week just on the art of add copy. He reads a ton of books and he likes to read them on his amazon kindle.
One of the most important things I learned from Mark Hoverson is the emotional sale and the importance of crafting your own story. Mark has been sharing so many times the story about his wife “barefoot in a trailer” and them qualifying for foodstamps, that people are actually in awe about it. That’s not to say that the story is not true, it’s just to say: it’s marketing. And that is the pure genious of this type of marketing: You simply don’t get it. You don’t understand that you are being marketed to.
One of the benefits of such a story? It can be told over and over again and enfold the same emotional impact every time. Once you’ve got your story down, you have a valuable assett that could make you wealthy.
Remember how in the first paragraph I pointed out how Mark Hoverson’s story is in the meantime self-perpetuating? There you go. There you have it. That’s why he’s a wealthy man.
Mark himself quoted from some book by (I believe) Og Mandino, that some of the wealthiest people in the world became wealthy simply by using the same “pitch” or story over and over again. It’s brilliant and it works.
So learn from Mark Hoverson, and when you craft your own story make sure it has some emotional depth. I coached in his club for a while, it was awesome. Here is his coaching-club, it’s pretty state of the art and you can see for yourself what a stud he is. Mark Hoverson’s Coaching Club.
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