“Ambient Intimacy” – A Concept You *Have To* Understand
by Mark on 18/08/09 at 9:12 pm
Ambient Intimacy is THE number one reason, why Video-Marketing and Personal Branding are the power-engines that will drive your online-business to unexpected heights.
Let’s look at traditional online-marketing: Website, sales-copy, traffic, buy-button – done!
There is nothing wrong with that, except 3 things.
1. You are probably not using social media, for that reason paying a lot for the traffic you are getting.
2. It’s not exactly satisfying (unless you’re just killing it, then the money might help).
3. It is not a as sustainable and long-term, as building your own brand certainly is.
What is “ambient intimacy”? It’s just a fancy word that tries to explain how we have our “guards up” when we meet a new human being “in the flesh”, but feel comfortable from a distance, where we can check people out without having to be concerned they might steal our wallet or butcher us.
It’s simple, most success-principals are.
