Branding Secrets Day 3 – I don’t give a hoot about your “valuable content”

There is a gospel being preached in the social media arena, which says: provide valuable content. I beg to differ, I think content is not that important or at least over-rated. Or is it? Did you ever read Zen and the art of motorcycle-maintenance (an old classic)? It’s a treatise [...]

Branding Secrets Day 2 – Stop Being A Knucklehead

Personal Branding is “the name of the game”. You HAVE TO build a brand around you and your name, because the products you market, the company you represent, may change. You will never change.
So where are we conducting business, most of all? Facebook and twitter. For the moment.

But what if [...]

“5 Powerful Branding Secrets That Coke, Disney and Apple Use– And How You Can Steal Their Ideas In Just 10 Minutes”

Warning: These Are The Tips That Personal Brand Coaches Don’t Want You To See
What do McDonald’s “Golden Arches”, the color of Coke’s soda cans, and the little green Gecko have in common?
They all use power-branding strategies to hook you into their company’s “story” or brand, right? Have you ever wondered [...]

A Crucial Part Of The Puzzle – Do This, And Get More Twitter-Followers

There is a bit of contradicting information out there what the most important pieces of the puzzle are, when it comes to the likelihood of someone following you back on twitter. So what I would suggest, just do em all
High up the rankings: Your picture. Make it a [...]

Personal Branding: Mexicans Say It Best (poetry inside…)

If you know what your favorite quote is, be it a success-quote by Napoleon Hill or otherwise, you have an appreciation for the beauty of language and the impact of the most brilliant minds that have ever lived. Alejandro Reyes has become a “maven” in a very short time, and [...]

Will Being A Jack-Ass Help You Become A Success? (About Being Different)

The Brand shouldn’t be bland. Consider this: “The unique selling proposition” is a thing of the past. The thing of the present, is C2C-marketing (consumer to consumer) – people flocking to people, people recommending people to buy from (and products to buy). Since you are ultimately your own brand, controversy [...]

“Ambient Intimacy” – A Concept You *Have To* Understand

Ambient Intimacy is THE number one reason, why Video-Marketing and Personal Branding are the power-engines that will drive your online-business to unexpected heights.
Let’s look at traditional online-marketing: Website, sales-copy, traffic, buy-button – done!
There is nothing wrong with that, except 3 things.

1. You are probably not using social media, [...]

Social Media And Personal Branding: The Commodity Called Trust

Social Media is the last frontier. It is the only “marketing-vehicle” in existence, that will give “the little guy” a realistic shot at success. It puts success back where it belongs, into the hands of the individual who may put it to good use. Facebook, Twitter, Ning, Blogging, Youtube, Digg. [...]